Frankies BikinisVictoria Secret seems to be reinventing itself.
As you know Planet Fashion produced the viral Adore Me lingerie fashion show for New York Fashion Week this past September. Weeks later Victoria Secret popped up with a deal. Victoria’s Secret is paying $400 million in cash for Adore Me, an online retail business that started about a decade ago. Adore Me does about $240 million in revenue. Founded by Morgan Hermand, Adore me is based around themes of body positivity gaining them more than 1.2 million active customers

All of this comes after this past spring, when Victoria’s Secret invested $18 million dollars into millennial entrepreneur-run swimwear brand, Frankies Bikinis. Frankies Bikinis has successfully has based their success on Instagram marketing. They have 1.3 million loyal followers. They participate in a variety of influencer, celebrity, and athlete collaborations drawing the attention of both the brand and collaborator’s fanbases.

Adore Me is inclusive and Frankies Bikinis is super sexy. This sounds like a winning formula.

Adore Me Fashion Show At New York Fashion Week
Produced by Planet Fashion