By Alexandra Lekas
On February 17, Victoria’s Secret announced the appointment of Remi Bader as their new brand ambassador for PINK as they expand into XXL swimwear.
The 26-year-old TikTok star, who has over 2.1 million followers on the platform, will reportedly help provide insight into PINK’s customer base and be an integral participant in product testing as the brand continues to expand its size offerings. The partnership comes as PINK launches their first ever plus-size swimwear collection made from recycled materials. This expansion is a continuation of the Ohio-based company’s efforts to become more inclusive and sustainable.
In addition to the plus-size swim collection, the brand will also roll out its apparel in XXL across all stores next month, rather than selling them exclusively online. PINK will also offer their best-selling Wear Everywhere Bra collection in 33 sizes from 30AA-40DDD.
”We love how Remi uses her platform to push the boundaries and make real change. We’re always striving to improve as a brand and ensure our customers feel empowered and confident in our products,” said Amy Hauk, CEO of Victoria’s Secret PINK. “We also admire how she’s real about all aspects of being an influencer, and how she’s been so open about her own mental health journey.”
In addition to her role as brand ambassador, Bader will also serve on the judging panel for the annual Pink With Purpose Project, where 10 young adults are chosen to receive $25,000 each to fund their project supporting Pink’s core values of People, Purpose, or Planet, as well as a mentor for the upcoming class of 250 Pink Campus Reps across the country.
“I am so thankful to be working with a brand who wants to hear my feedback and cares about making a change. I can’t wait for you all to be on this journey with me 💕,” Bader wrote on Instagram.