Not everyone has the luxury to jet set to Italy just to see a favorite exhibit when it opens. Gucci is now bringing their archives to you via the internet with access to their Online Museum. The Gucci Museum in Florence opened it doors in 2011. But now the Italian brand has just unveiled a new website that allows you to explore some of its rooms and stand-out exhibits. You will find such iconic pieces such as the floral scarf to the bamboo handbags, and horse bit adorned shoes.

There are three sections to exploreThe Archive, Gucci and the Arts and The MuseoThe museum, the brainchild of Gucci’s Creative Director, Frida Giannini, houses a permanent exhibition drawn from the label’s extraordinary archive alongside a rolling line-up of contemporary art exhibitions. 

Giannini explains, Ever since my first visit to the archive when I joined Gucci, I have felt a deep commitment to the House’s legacy and have wanted to showcase this rich history to celebrate the remarkable narrative behind so many of our iconic products and motifs. This was the motivation behind the creation of the Gucci Museo, as the House turned 90 in 2011. Now, three years on, I am delighted that through the internet we can open the museum’s doors to a global audience. Who doesn’t want “La Dolce Gucci” at a swipe of the computer mouse.

You can explore the museum virtually yourself at