By Alexandra Lekas

For a long time, the Barbie doll has stood as the model for what girls “should” look like,
presenting aspirational qualities and mostly unattainable standards. In recent years, however,
both Mattel and those who collaborate with Barbie, have strived to change what the doll stands
for and create more versions of her that better represent what all girls look like.
Milan-based designer Alessandro Enriquez is yet another Mattel collaborator to help create a
more diverse set of dolls. Focusing on inclusivity and diversity, the duo will create a
limited-edition collection of Barbie dolls.

The capsule will include three Barbies and three Kens (the famous Barbie counterpart),
featuring a variety of skin colors, body shapes, and hairstyles. The dolls will sport some of
Enriquez’s signature fashion items, including monochrome yellow flared suits, vibrant printed t
shirts, ‘50s full skirt, and the brand’s iconic polka dot and heart pattern.
The mission behind this collaboration is to show children that differences should be embraced
and uniqueness is the ultimate goal.
This isn’t Barbie and Alessandro Enriquez’s first collaboration together. In March, Barbie
presented the first outlook of his FW 21/22 collection to celebrate Milan Fashion Week. The
looks debuted on both Enriquez’s and Barbie’s Instagram accounts.