Baracuta Menswear Line Is A Love Letter To The Brit Pop Prep

The Baracuta Spring Summer 2019 collection is inspired by the revolutionary, rebellious power of Punk and British urban subculture reimagined into modern day preppy.

Baracuta takes a look back at the time of post-punk music subcultures in the 1980’s referencing New-Wave bands including Joy division. This line is Brit-Pop meets sportswear.

The Spring Summer 2019 collection consists of the G9 Jacket in various styles, Anorak Jacket in various styles, classic long sleeve and short sleeve shirts. The brand also introduces crewneck sweaters, pull up hoodies, tees and overshirts to the seasonal offering.

This season, Baracuta brightens up the colour palette with hints of lilac, light blue, and orange, perfectly contrasting with military-inspired hues of green racing, taupe, mud, and beige.

Within the collection, the iconic G9 is remastered this season with a looser, more relaxed fit named the “Archive”.

The G9 Archive is the ultimate must-have and the first in a series of new wardrobe staples for the next summer season. Hailing from the 1950s, it was originally established when one of the founders of the brand, Isaac Miller, began to export Baracuta to the United States. He created a bomber jacket in line with the continent’s Ivy League aesthetic. The Archive jacket was often worn by one of the greatest of all time golf players, American golfer Arnold Palmer!

Already available in a Regular and an Authentic Fit, the G9 now takes on a more street-style vibe with the latest Loose Fit.

The Overshirt, a hybrid between a shirt and jacket, is the latest addition to the collection.

Military reference is revealed not only in the casual yet refined cut of Baracuta outerwear but also in the Camouflage patterns, found in a British camouflage archive.

An iconic jacket that has a rich history in various youth subcultures the G9 has been worn by many of the greats including Joe Strummer who wore his during The Clash’s 1981 North American tour.