Casablanca Menswear by Charaf Tajer

We were really excited about this new Menswear line because its exactly what we need in menswear right now, fun. Its a little bit retro, a little bit kitsch, but modern and whimsical. A cross between resort wear and athleisure-wear, this line is great for men of any age. Casablanca is a Parisian menswear brand created as an après-sport concept founded by French Moroccan creative director Charaf Tajer. The debut collection, Casablanca Tennis Club, is the Spring/Summer 2019 collection and just launched.

For Tajer, who is known for his involvement with French brand Pigalle and Parisian hot spot Le Pompon, Casablanca is effortless elegance that epitomizes his interpretation of new luxury. The city Casablanca, where his parents met and where he spent his summers as a child, evokes childhood memories of what vacations and getaways feel like.

Manufactured in Casablanca and designed between Paris and Casablanca, the debut collection consists of t-shirts ($60), silk shirts ($625), terrycloth tracksuits ($450), and tailor suits ($890). A curated selection of the first collection will be available for purchase on casablancaparis.com and the full collection will be available for purchase at Ssense.com in November. Other retailers include Maxfield’s, Alchemist, Browns and United Arrows to name a few.