Demi Moore is 59 and still looks incredible. She has launched anew swimwear line and she is promoting the line with images of herself. She believes she, and all women her age, deserve to feel sexy especially in swimsuits. The swim line is in collaboration with the brand Andie Swim. It will cater to “the things that women feel sensitive about, whether it’s their tummy or other areas of the body,” says Moore, while also empowering their sultry side.
For campaign images, Moore modeled the gorgeous statement pieces herself and embodied the energy she hopes the line will bring to its wearers. The styles vintage-inspired, stylish, and comfortable. The actress shared the photos on Instagram.
There are high-waisted bikinis, one-pieces, traditional bikinis, and even swim skirts. And each one was intentionally designed by Moore in collaboration with the brand.
“I started thinking about how the last few years it was about suits with barely any cloth, and how much I loved the kind of elegance and glamor of, in my perception, of some of these vintage suits and the imagery that came with them and how you can feel sexy and empowered and comfortable and not have to show a lot of skin,” says Moore.
“The workmanship that went into the vintage suits is extraordinary. So the idea is: How do we make a woman wear something that feels good and playful and sexy that is also creating security and confidence and still has style? That was our goal.”