After making waves by sporting a dress on the cover of Vogue late last year, it’s clear that Harry Styles is comfortable with gender fluidity.

It is now anticipated that the former One Direction star, 27, has plans for the launch of a new beauty brand, which was registered in his name last week.

“STYLES, Harry Edward” was listed on the recent government filing in his native U.K., the singer and actor is listed as a director, alongside Emma Spring, who has worked with the star for several years.

His company Pleased As Holding, which was incorporated on May 25, has listed its “nature of business” as providing the “wholesale of perfume and cosmetics.”

The star hasn’t been shy about experimenting with his style in recent years, having stepped out wearing nail polish and accessorizing with an eclectic range of jewelry.

Styles would be following the direction of a host of musicians, including Rihanna, Lady Gaga, and Victoria Beckham, who have all enjoyed huge success in the cosmetics industry in recent years.

Having been successful in both music and film, Styles—who is estimated to be worth $89 million—will also benefit from an enviably sizable ready-made fanbase.