By Alexandra Lekas
Presented on an outdoors-inspired set at Cité du Cinéma, Jacquemus’ new collection “La Montagne” is currently all the rave. Notable models such as Kendall Jenner and Bella Hadid took to the runway in bright pinks, reds, and a handful of neutral tones.
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Inspired by camping and skiing attire, Jacquemus up styled these fashion codes and put his own playful, bright twist on it. Although an autumn and winter collection, the womenswear fabrics are light and silky, perfectly matching the summery feel of the set. “I wanted the set to be minimal and sharp, recreating an abstract artistic mountain that portrays the inspiration of the collection,” said Simon Porte in an Instagram caption.
In addition to looking good, “La Montagne” also happens to be good for the environment. All the materials used are sourced from Europe from eco-friendly suppliers in an effort to reduce the brand’s carbon footprint.
You can watch the show here: