By Alexandra Lekas
Denim company, Lucky Brand, has launched a new collaboration with Código 1530, a specialized liquor brand.
The limited-edition capsule includes 22 pieces ranging from t-shirts to trucker hats. It will also include crewnecks, hoodies, and men’s jeans inspired by Código 1530’s barrel-aged spirits, according to vice president of merchandising a Lucky Brand, Jimmy Carter.
All of the pieces will feature vintage imagery and earthy tones that are reminiscent of the tequila brand’s aesthetic. Their goal was to create a collection that uniquely reflected both brands.
Jimmy Carter said in a brief statement: “The collaboration came together very organically and it is the first multi-season partnership for the brand. We were inspired by Código 1530’s passion and the imagery in their archives that spoke to the heritage of the brand, both highlighting the history of tequila production and the premium artisanal approach that separates Código 1530 from the rest of the market.”
Since COVID-19, Lucky Brand has been making more of an effort to reach out to other brands for partnerships. They said they will be launching additional products with Código 1530 for Spring/Summer 2022 for both men and women.
Prices for the current collection will range between $39.50 to $149. Sizes will run from women’s XS and men’s small to XXL for both genders. The jeans will be available in sizes 28 to 42. The collection will be available to purchase at Lucky stores and online.
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