The UK brand Oh Polly illuminated the runway at Miami Swim Week by Planet Fashion at the Kimpton Surfcomber Hotel with their Summer 2019 swimwear including the star Demi Rose Mawby on the catwalk. Attending the show was Claire Henderson, Oh Polly Swimwear’s CEO and co-founder, along with other internationally popular Instagram models either on the runway or in front row. Oh Polly’s success may be attributed to their strategic social media marketing along with their wide-ranging clothing styles. Oh Polly’s clothing has been worn by people around the world including superstars like Hailey Bieber, Jordyn Wood, and girl band Little Mix. 

Their swimwear combined a range of different styles from their popular clear-strapped skinny-dipping bikini to their dazzling one-pieces. The bright and shimmering colors encompassed the Miami summer style that can be seen on the streets of Ocean Drive. Demi’s collection was also showcased, displaying her own style in swimwear. Some of the swimwear was accompanied by coverups, showing how they are not only focused on swimwear but clothing as well. Miami’s diverse culture was the perfect place for Oh Polly to have their first ever fashion show, growing their name more than it already is.  

Written By: Amy Bocos