LVMH Becoming Major Content Creator

LVMH has created a brand entertainment division, announcing this week the creation of 22 Montaigne, a new division to explore content possibilities for its 70 brands, including Louis Vuitton, Fendi, Kenzo, Tiffany & Co., and Dior. This is being developed with Superconnector Studios, which has had an integral role in creating and working with the