LVMH Becoming Major Content Creator

LVMH has created a brand entertainment division, announcing this week the creation of 22 Montaigne, a new division to explore content possibilities for its 70 brands, including Louis Vuitton, Fendi, Kenzo, Tiffany & Co., and Dior. This is being developed with Superconnector Studios, which has had an integral role in creating and working with the

The Most Luxury Obsessed State

Americans on the East Coast are more luxury obsessed than on the West Coast. They have figured it out by analyzing what people search for on Google. People who are Googling things like “luxury hotels” and “luxury cars” live on the East Coast more than in other parts of the country. Surprisingly, only one West Coast state

There Are More Rich People In The World?

Despite pandemics, wars and recessions, the luxury retail market is actually growing. The rising number of high net worth individuals and mass affluent globally is the key driver behind rapid expansion of the luxury retail market. This new data comes from global research by Communications Specialist Ltd. Its study with senior executives at luxury retailers

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