Alexa Demie, who plays Maddy Perez in the show, wears many modern brands and trends
throughout the show, as well as paying homage to 90s’ and early 2000s’ makeup and fashion.
One of her most iconic looks from season one is the purple I.AM.GIA set that she sported at the
carnival in episode 4. Many shows use designer and custom made pieces for their characters,
which makes it hard for fans to purchase the same pieces and recreate their looks. Euphoria on
the other hand brings in brands that many of us already know, love, and can actually afford. They
also include smaller designers when choosing pieces, for instance, Maddy’s black cut-out dress
and gloves that she wore in the first episode of season two are from the designer AKNA, and
only costs $230, which is not that bad! The costume designer and the rest of the team do a great
job at giving recognition to other brands that are not Chanel, or Gucci, or anything “basic”. Not
only are the costumes amazing, they are unique while still being attainable for the rest of us!