Americans on the East Coast are more luxury obsessed than on the West Coast. They have figured it out by analyzing what people search for on Google. People who are Googling things like “luxury hotels” and “luxury cars” live on the East Coast more than in other parts of the country. Surprisingly, only one West Coast state was able to crack the top 10.

But the number #1 luxury obsessed state is Florida. No surprise there! Louis Vuitton is the most searched for luxury item.

Here are the key findings:

  • Florida is the most luxury-obsessed state, with 1300 searches per 1000 people.
  • Louis Vuitton is the most popular luxury brand, with over 5,300,000 searches across all states.
  • Louisiana is the least luxury-obsessed state, with only 84 searches per 1000 people for high-end brands.