By: Katelyn Criner

TikTok users are using their platforms to speak out against the fast fashion industry. Bringing to light notable retailers such as H&M, Zara, Forever 21, SHEIN and more, many are using the medium to bring awareness to the unethical parts of the industry.

TikTok user @lekhaluu shares common misconceptions about the industry as to why some still choose to buy fast fashion.

User @chelsychristina shares why she doesn’t shop at H&M, stating that 90% of clothes are trashed or burned if not sold, and that the company refuses to pay many of their workers in India. She ends her video with “let this be a reminder to shop second hand or from brands who truly care about sustainability.”

With all of that being said, here are a few steps you can take to reduce shopping fast-fashion: 1. Reduce Consumption

User @imperfectidealist shares that the best way to reduce fast fashion is actually to reduce overall consumption of clothing in the first place.

  1. Reinvent and rewear

Take your go to basics, or old clothing you no longer find useful, and style it in a new way. This could mean wearing it with a new blazer, tying the end of your shirt, or making it into a crop top, etc. Whatever reinvention means to you!

  1. Buy second hand & from sustainable brands

Buying second hand is an easy way to shop and stop buying fast fashion. This could mean going to your local thrift store, vintage shop, and shopping second hand online. It’s also important to start looking for more sustainable brands when deciding to buy new clothes.

Share your tips below on how you shop sustainably.