By Alexandra Lekas
Blackpink’s Jennie has been revealed as the new face of Chanel’s “Coco Neige” campaign, a collection designed for wintersports.
On Thursday, it was announced that the KPOP girl group member would front the luxury brand’s new campaign with a photoshoot by the celebrity photographer duo, Inez and Vindoodh. Jennie is captured wearing some of the collection’s upcoming pieces including a pink Chanel-branded sweat set and silver puffer jacket.
“Just hearing about being able to join the ‘Coco Neige’ collection was like a dream,” the musician shared during the campaign shoot. “I love to go out in the snow, doing winter sports. I really like how snow just makes you feel. Wearing these clothes makes me feel like I’m ready to ski tomorrow.”
To those who know Jennie, this team-up doesn’t come as a surprise. She is often referred to as “Human Chanel” by her fans due to her strong admiration for the brand and their longtime history together. From magazine shoots to Paris Fashion Week invites, the Blackpink member has never missed an opportunity to support her signature brand. “Chanel is a brand that I always dreamed about and I had always thought it would have been amazing to work with them…” she said. “Now that dream has come true! I’m so happy and I’m having a lot of fun.”
The collection will be available in select Chanel stores beginning October 19th.