Live streaming is a hit. The Fédération de la Haute Couture et de la Mode just published the first figures regarding online response to its summer virtual shows. While it did not provide a breakdown of its figures, YouTube and ListenFirst, a social media analytics platform, separately issued more detailed data. The videos produced for
New York Fashion Week is one of the biggest fashion events of the year. Some of the most important and influential designers present their collections to the hungry crowds, always prepared to captivate their imagination. It’s not just that it happens in one of the fashion capitals and biggest/trendiest cities of the world. It’s
Ok you've probably never heard of this woman. Actually none of us in the office had heard of her until last week, but in China Yao Chen is a massive online star. She has 71 million followers on weibo. Weibo is China's version of twitter. 71 million people is larger than the entire population of Britain. Her influence
