Chanel Has Created A Celebrity Podcast
Brands are constantly thinking of ways to stay fresh. What better way to create identity than through activating into new media.
Chanel has entered the new media world with its very own podcast. The classic luxury house has debuted Chanel Connects, a new culture podcast that gathers talents from the worlds of art, film, fashion, music, and more to discuss how their respective industries can move forward in today’s turbulent world. It focuses on “what matters most and what happens next,” said Yana Peel, the brand’s global head of arts and culture. The series is available on Spotify, Apple, and chanel.com.
Some of the speakers on queue include leaders in their respective fields, including actresses Tilda Swinton and Keira Knightley, dancers Akram Khan and Tamara Rojo, artists Arthur Jafa and Jennifer Packer, designer Es Devlin, entertainer Pharrell Williams, museum curator Andrew Bolton, and filmmakers Lulu Wang, Garrett Bradley and Eliza Hittman. The entire podcast comprehensively addresses the challenges in the cultural landscape amid the ongoing global pandemic. But it’s not all doom and gloom. Many offer words of optimism and ways to better circumstance.
Everyone loves a good podcast!