By: Cordejha Lewis Adidas Original and Prada have joined forces to launch their new metaverse collaboration. This collaboration marks the third for Adidas and Prada as well as their first as a duo in the metaverse. It marks a turning point for these luxury brand giants, featuring an interactive platform with user-generated and creator-owned
By: Cordejha Lewis 2021 marked a groundbreaking collaboration between luxury fashion brand Burberry and tabletop game publisher Mythical Games. Burberry announced its collaboration with the gaming platform to launch a non-fungible token collection in their flagship title, Blankos Block Party. This partnership was a historic first for both companies that reinvented the meaning of
By: Cordejha Lewis The American rock band Kings of Leon, generated $2million from non-fungible token (NFT) sales from their latest album When You See Yourself. Kings of Leon became one of the first bands to release an album in the form of an NFT. Released on the NFT marketplace Yellow Heart, When You See